“The PUMP, one of the most innovative athletic shoes ever, will feature an all-over luxurious white suede celebrating The PUMP’s milestone year.”
-Matt Fontana, A.R.C.
-Matt Fontana, A.R.C.
THE STORE “Located in the Lower East Side of Manhattan, Alife Rivington Club can be found at the now legendary 158 Rivington St.
“With no exterior signage and a barely-marked buzzer to let our customers in the locked door, the shop has the feel of a gentleman's club. Our store has mahogany display boxes for each shoe, leather couches, and even an outdoor courtyard.”
THE PUMP20 PRODUCT “Alife and Reebok have teamed up once again, this time on one of Reebok’s most iconic designs. Matt Fontana, A.R.C
THE PUMP20 PRODUCT “Alife and Reebok have teamed up once again, this time on one of Reebok’s most iconic designs. Matt Fontana, A.R.C
