“PUMP is a mythical shoe, it represents America, NBA and Dee Brown! It symbolizes innovation and originality.
-Michael Dupouy, colette.
-Michael Dupouy, colette.
THE STORE “colette first opened its doors in March 1997 situated along 213 Rue Saint-Honore in Paris. Aimed at reinventing the concept of retail, the seven-hundred square-meters establishment, and a team of 50 sellers, adopted the tag line “styledesignartfood” to its business.
“Having been internationally recognized as a fashion mecca which successfully redefines a unique blend of modernity and innovation with a twist, essentially colette is a world of its own, spotlighting 2 ultra-creative windows and in-store merchandising displays which alternate weekly, inspiring and educating clientele from all walks of life.
“Spanning three levels, customers are invited to encounter the colette experience, that of which comprises a never ending assortment of high-tech chrome arts and luxe jewellery, a specialist music library, a rare book collection, a second-to-none beauty counter, an art gallery, a superbly chic mix and a downstairs water bar (for those who like to dine in between their shopping stints!)”
THE PUMP20 PRODUCT “Our shoe uses two colours – blue and grey and a jersey fabrication. The blue is the colour of the colette store we used the jersey as it’s used so much in the USA for sport and street wear.” Michael Dupouy, colette.
“Having been internationally recognized as a fashion mecca which successfully redefines a unique blend of modernity and innovation with a twist, essentially colette is a world of its own, spotlighting 2 ultra-creative windows and in-store merchandising displays which alternate weekly, inspiring and educating clientele from all walks of life.
“Spanning three levels, customers are invited to encounter the colette experience, that of which comprises a never ending assortment of high-tech chrome arts and luxe jewellery, a specialist music library, a rare book collection, a second-to-none beauty counter, an art gallery, a superbly chic mix and a downstairs water bar (for those who like to dine in between their shopping stints!)”
THE PUMP20 PRODUCT “Our shoe uses two colours – blue and grey and a jersey fabrication. The blue is the colour of the colette store we used the jersey as it’s used so much in the USA for sport and street wear.” Michael Dupouy, colette.
