“We were inspired by classic American footwear and that’s why we came up with an outdoor boot concept. ”
-Keith Hufnagle, HUF.
-Keith Hufnagle, HUF.
THE STORE “HUF first opened its doors in August 2002, with the aim to bring the best that brands had to offer in footwear, streetwear and skateboarding, under one roof. The roof, however, was tiny. Even I couldn’t have imagined how well received my vision would be on an offbeat block of Sutter Street just above the Tenderloin District.
“We quickly grew to be known as San Francisco’s premier purveyor of hard to come by goods. Since the Bay Area debut, we have opened a new store each year. Each expansion has allowed an opportunity for me to bring more of what I, as a NYC native, love to my permanent home of San Francisco.”
THE PUMP20 PRODUCT “We collaborated with Reebok because of the opportunity to work on the original PUMP. PUMP is something that many of our customers remember from growing up and it sparks a sense of nostalgia in them. “We were inspired by classic American footwear and that’s why we came up with an outdoor boot concept. Colorwise, we were looking for a very unique leather that would go with our concept. We found this particular color in the Reebok sourcing room. Our PUMP20 Product will make you ollie higher!” Keith Hufnagle, HUF.
THE PUMP20 PRODUCT “We collaborated with Reebok because of the opportunity to work on the original PUMP. PUMP is something that many of our customers remember from growing up and it sparks a sense of nostalgia in them. “We were inspired by classic American footwear and that’s why we came up with an outdoor boot concept. Colorwise, we were looking for a very unique leather that would go with our concept. We found this particular color in the Reebok sourcing room. Our PUMP20 Product will make you ollie higher!” Keith Hufnagle, HUF.
