“The inspiration of the shoe comes from Reebok’s heritage"
-Kevin Poon, Juice.
-Kevin Poon, Juice.
THE STORE “We established Juice in 2003, and see ourselves as a fashion boutique. We’re also part of the CLOT Company Limited based in Hong Kong, and we have branches in Kuala Lumpur and Shanghai.
“We want to encourage new thinking and creativity in the young people of Asia, and hope to be at the forefront of bridging the gap between Eastern and Western cultures and ideologies.”
THE PUMP20 PRODUCT “The inspiration of the shoe comes from Reebok’s heritage. Looking back to when I was a kid, I used to love The PUMP; it went head-to-head with the Nike Air and the PUMP function really amazed everyone including myself at the time.
“Fast forward 20 years and now I have a chance to design a shoe to mark the anniversary.
“I used the classic colors of the basketball shoe, from an original that I saw. On that shoe, the plastic was crackled because of the oxidation, and that inspired the bottom of my design.” Kevin Poon, Juice
“We want to encourage new thinking and creativity in the young people of Asia, and hope to be at the forefront of bridging the gap between Eastern and Western cultures and ideologies.”
THE PUMP20 PRODUCT “The inspiration of the shoe comes from Reebok’s heritage. Looking back to when I was a kid, I used to love The PUMP; it went head-to-head with the Nike Air and the PUMP function really amazed everyone including myself at the time.
“Fast forward 20 years and now I have a chance to design a shoe to mark the anniversary.
“I used the classic colors of the basketball shoe, from an original that I saw. On that shoe, the plastic was crackled because of the oxidation, and that inspired the bottom of my design.” Kevin Poon, Juice
