“...never turn your back on the ocean” and this is where we drew much of the inspiration for our design.
Chris Kam, Kicks/HI.
Chris Kam, Kicks/HI.
THE STORE “KICKS/HI has been going since September 2001, and is one of the premier go-to sneaker boutiques in the world.
“We’re firmly rooted in Hawaiian island lifestyle and culture, and our KICKS/HI brand communicates this season after season in all we do.
“Over the years we’ve attracted many high profile brand collaborations and we’re stoked to be hooking up with Reebok for The PUMP 20th Anniversary.”
“We want to encourage new thinking and creativity in the young people of Asia, and hope to be at the forefront of bridging the gap between Eastern and Western cultures and ideologies.”
THE PUMP20 PRODUCT “In Hawaii, being surrounded by water, we have an utmost respect for the ocean. It is a source of raw power, unrivalled beauty, and full of natural life sustaining resources. We have a saying “Mai Huli ‘Oe I Kokua O Ke Kai”, which loosely translates to “never turn your back on the ocean” and this is where we drew much of the inspiration for our design.
“In designing our shoe, we took the PUMP’s size as an icon for a big wave – one that you might see on Oahu’s famed North Shore surf breaks. The outsole is tan to represent the ocean sand bed. The midsole is the white caps of the waves breaking on the shore, the upper consists of a deep sea blue to a free-dive blue to show the depths of the ocean, with the tongue acting as the wave’s crest, and the iconic PUMP ball as the sun on a perfect day at the beach.” Chris Kam, Kicks/HI.
“Over the years we’ve attracted many high profile brand collaborations and we’re stoked to be hooking up with Reebok for The PUMP 20th Anniversary.”
“We want to encourage new thinking and creativity in the young people of Asia, and hope to be at the forefront of bridging the gap between Eastern and Western cultures and ideologies.”
THE PUMP20 PRODUCT “In Hawaii, being surrounded by water, we have an utmost respect for the ocean. It is a source of raw power, unrivalled beauty, and full of natural life sustaining resources. We have a saying “Mai Huli ‘Oe I Kokua O Ke Kai”, which loosely translates to “never turn your back on the ocean” and this is where we drew much of the inspiration for our design.
“In designing our shoe, we took the PUMP’s size as an icon for a big wave – one that you might see on Oahu’s famed North Shore surf breaks. The outsole is tan to represent the ocean sand bed. The midsole is the white caps of the waves breaking on the shore, the upper consists of a deep sea blue to a free-dive blue to show the depths of the ocean, with the tongue acting as the wave’s crest, and the iconic PUMP ball as the sun on a perfect day at the beach.” Chris Kam, Kicks/HI.
