"We wanted it to work in the city as well as out in the woods. You might call it a city hiker."
Erik Borjesson, SNS.
THE STORE“We opened up our first store for business in March 1999. The same year we launched our online store. Since then we’ve been one of the world’s leading sneaker spots.
“Because of our 10 year anniversary this year, it’s extra exciting for us to be one of the 20 chosen stores involved in the Reebok PUMP20 Anniversary project.”
THE PUMP20 PRODUCT“When we heard that the PUMP was to be launched in November we started to think about the weather in Sweden at that time. Fall in Sweden is great, but the weather gets colder and it rains quite a lot so we decided to do more of a hiking boot of the PUMP – but in our own way. We wanted it to work in the city as well as out in the woods. You might call it a city hiker.
“For materials, we’ve used wool and nubuck. All the details are in safety orange and we’ve used Thinsulate Insulation and Play Dry for maximum warmth and ventilation.
“We’ve created something that you can use during the Swedish fall and winter.”
Erik Borjesson, SNS.
