The Pump launched in 1989, an innovative, unique and ground breaking technology which had never been seen before and is still going strong today.
Originally launching as a basketball shoe, Reebok went on to develop The Pump technology for football, tennis, soccer, running, training, walking and aerobics.
The Pump technology gave athletes something they had never had before, a personalised customised fit.
Reebok’s engineers created the unique design from three completely unrelated items;
a rubber bulb from a blood pressure monitor, an air release valve from a bike
tyre and an IV bag.
A cushion of air surrounds and supports the unique size and shape of your foot, filling all the empty spaces inside the shoe and helping you customise the shape to your foot.


Reebok’s first shoe with The Pump technology was launched with a major
advertising campaign featuring NBA icons and they had only one thing to say, “Pump, Pump, Pump, Pump, Pump.” READ THE PUMP STORY HERE >>
Serious players loved the extra support and streetwise look, and NBA Hall of Fame member, Dominique Wilkins, made it his signature shoe.
Fresh from his 1989 French Open victory, Michael Chang wore this shoe in the 1990 tournaments.
The first running shoe with the pump technology was known as the “Dual” because there was two air chambers for twice the customisation and support: Around the ankle to keep the heel snug, and another chamber under the arch to full support high, low, or just good old normal arches.
1991 NBA Slam Dunk Contest. Rookie Dee Brown, on national television, famously pumped up his Reebok Omni Lite shoes on his way to winning the Slam Dunk Contest.
Reebok’s first aerobic shoe with The Pump technology was built on a women’s specific last, and gave women what they needed to perform and look their best in studios around the world.
The Pump technology was first introduced to the fitness world in 1990 as The Pump CXT. In 1991, we improved on the original, and introduced The Pump AXT MID.
The Instapump Fury an eye-catching, full-length exoskeleton pump technology that enveloped, embraced, and supported the entire foot while eliminating laces.
Check out the Full
Pump Story >>